Solutions

A strategic partner in the digitalisation of sport.

ultrafan connects every key touchpoint of the fan experience – from the official mobile app and the stadium visit to purchases, loyalty, data and analytics. The solutions work as one ecosystem that helps clubs build stronger communities, get to know their audience better and create sustainable new revenue.

Teams choose ultrafan

Clubs in the ultrafan network

02

Cashless Venue System

Cashless payments at the stadium. Faster service for fans and more sales for the club on match day.

  • Pay with the app or a card
  • Food, drinks and fan merchandise
  • Shorter queues
  • Real-time sales reports
ultrafan Cashless Venue System — pay by phone or card at the stadium for food, drinks and merchandise

Visual: Cashless Venue System

ultrafan Ticketing & Access Control — digital ticket with a QR code in the app and entry at the turnstile

Visual: Ticketing & Access Control

03

Ticketing & Access Control

Digital tickets and season passes right in the app, with fast and secure stadium entry.

  • Tickets and season passes
  • Custom designs and collections
  • Share tickets with friends
  • Access control at the gate
04

Website CMS & Online Fanshop

The club website and online fan shop, run from one system and connected to the app.

  • Easy content management
  • Online fan shop
  • Synced with the app
  • One order, one profile
ultrafan Website CMS & Online Fanshop — club website and online fan shop, synced with the app

Visual: Website CMS & Online Fanshop

ultrafan Gamification & Loyalty — predictions, UFP points, trophies and rewards for fans

Visual: Gamification & Loyalty

05

Gamification & Loyalty

Games and a loyalty programme that keep fans active all season long, not just on match day.

  • Predictions, polls and votes
  • UFP points for every action
  • Rewards and fan experiences
  • Leaderboards and challenges
06

SSO — Single FanID

One profile for every club service. The fan signs in once; the club sees the whole picture.

  • One sign-in for app, website and tickets
  • Secure authentication
  • A single fan profile
  • GDPR compliant
ultrafan SSO — Single FanID — one secure fan profile for the website, app, shop and tickets

Visual: SSO — Single FanID

ultrafan DataLake & DataWarehouse — fan, ticket and purchase data in one secure place

Visual: DataLake & DataWarehouse

07

DataLake & DataWarehouse

All of the club’s first-party data, collected and stored in one place, ready for analysis.

  • Centralised fan data
  • Integration with ticketing, shop and CRM
  • Secure storage
  • GDPR compliant
08

Analytics — Know Your Fan

Know your audience and make marketing and sales decisions based on real data.

  • Cohort segmentation
  • Geographic segmentation
  • Targeted campaigns
  • Anonymised data
ultrafan Analytics — Know Your Fan — charts and reports on fan behaviour

Visual: Analytics — Know Your Fan