The game in the official club apps turned football knowledge and predictions into an exciting competition with prizes and a special fan experience.
This summer, fans of CSKA Sofia and Botev Plovdiv took part in the game “Like at the World Cup”, available in the official apps of both clubs, developed by ultrafan.
The campaign ran from 11 June to 19 July 2026 and gave supporters the chance to test their football knowledge, predict exact scores and take part in themed quizzes.
For every correct exact-score prediction, participants received 10 points, and for every correct quiz answer 5 points. Their performance was tracked on a special leaderboard that decided the three winners.
The winners of “Like at the World Cup”
The top three places in the final standings went to:
- First place: Madlena Yotova from Sofia – PlayStation 5 Slim with EA Sports FC 26
- Second place: Hristo Hristov from Dobrich – Sony SRS ULT Field 1
- Third place: Krasen Kanev from Veliko Tarnovo – Philips TAT5000BK/00 with active noise cancelling
Taking part in the campaign was completely free and open to adult users of the apps. The points earned counted only towards the game’s standings and had no monetary value.
A special experience for football fans
The campaign ended with another memorable moment. The fans visited the headquarters of CSKA Sofia, where they got a close-up look at the progress on the construction of their favourite team’s stadium.
The experience showed how digital activity can go beyond the screen and bring supporters closer to the club in a new and emotional way.
Activity in the app brings more
Through the official club apps, fans can follow matches and stats, take part in predictions, quizzes and challenges, collect UFP – UltraFan Points and unlock special perks and exclusive fan experiences.
Every purchase through the app earns UFP points and supports your favourite club financially.
Be active. Collect points. Support the club.
ultrafan – the official fan app of your favourite team.
